Mixing advertising and editorial content in radio programmes Appreciation and recall of brand placements versus commercials.

Mixing advertising and editorial content in radio programmes Appreciation and recall of brand placements versus commercials.

Bibliographische Detailangaben
Veröffentlicht in:International journal of advertising : quarterly review of marketing communication V. 30, 1-5 (2011).
1. Verfasser: Van Reijmersdal, Eva A.
Format: Artikel
Sprache:English
Schlagworte:
Radio advertising.
Commercials.
Product placement.
Brand names.