Mixing advertising and editorial content in radio programmes Appreciation and recall of brand placements versus commercials.

Mixing advertising and editorial content in radio programmes Appreciation and recall of brand placements versus commercials.

Bibliografiske detaljer
Udgivet i:International journal of advertising : quarterly review of marketing communication V. 30, 1-5 (2011).
Hovedforfatter: Van Reijmersdal, Eva A.
Format: Article
Sprog:English
Fag:
Radio advertising.
Commercials.
Product placement.
Brand names.