APA (7th ed.) Citation

Chun-Tuan Chang. The "I" of the beholder: How gender differences and self-referencing influence charity advertising. International journal of advertising : quarterly review of marketing communication.

Chicago Style (17th ed.) Citation

Chun-Tuan Chang. "The "I" of the Beholder: How Gender Differences and Self-referencing Influence Charity Advertising." International Journal of Advertising : Quarterly Review of Marketing Communication .

MLA (9th ed.) Citation

Chun-Tuan Chang. "The "I" of the Beholder: How Gender Differences and Self-referencing Influence Charity Advertising." International Journal of Advertising : Quarterly Review of Marketing Communication, .