Product placements in movies and on broadway A field study.

Product placements in movies and on broadway A field study.

Detalhes bibliográficos
Publicado no:International journal of advertising : quarterly review of marketing communication V. 30, 1-5 (2011).
Autor principal: Wilson, Rick T.
Formato: Artigo
Idioma:English
Assuntos:
Brand names.
Product placement.
Musical theater.
Motion pictures.