Product placements in movies and on broadway A field study.

Detalles Bibliográficos
Publicado en:	International journal of advertising : quarterly review of marketing communication V. 30, 1-5 (2011).
Autor principal:	Wilson, Rick T.
Formato:	Artículo
Lenguaje:	English
Materias:	Brand names. Product placement. Musical theater. Motion pictures.