Marketing management
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| Other Authors: | |
| Resource Type: | Book |
| Language: | English |
| Published: |
Boston
Pearson
c2012.
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| Edition: | 14th, Global ed. |
| Subjects: |
| Item Description: | Original edition entitled : Marketing Management : international version, 14th ed. |
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| Physical Description: | xxii, 657, [127] p. col. ill. |
| ISBN: | 9780273753360 0273753363 |