Kotler, P., & Keller, K. L. (2012). Marketing management (14th, Global ed.). Pearson.
Chicago Style (17th ed.) CitationKotler, Philip, and Kevin Lane Keller. Marketing Management. 14th, Global ed. Boston: Pearson, 2012.
MLA (8th ed.) CitationKotler, Philip, and Kevin Lane Keller. Marketing Management. 14th, Global ed. Pearson, 2012.
Warning: These citations may not always be 100% accurate.