Lovelock, C. H. (1996). Services marketing (3rd ed.). Prentice-Hall.
Chicago Style (17th ed.) CitationLovelock, Christopher H. Services Marketing. 3rd ed. Upper Saddle River, N.J: Prentice-Hall, 1996.
MLA (9th ed.) CitationLovelock, Christopher H. Services Marketing. 3rd ed. Prentice-Hall, 1996.
Warning: These citations may not always be 100% accurate.