Search engine optimization all-in-one for dummies - Clay, Bruce; Esparza, Susan (Hoboken, N.J. Wiley, 2009)
How search engines work -- Keyword strategy -- Competitive positioning -- SEO Web design -- Creating content -- Linking -- Optimizing the foundations -- Analyzing results -- International SEO -- Search marketing.
"10 books in 1"--Cover.
Keywords: Web sites -- Marketing; Web sites -- Design; Web sites -- Marketing; Internet marketing; Internet advertising; Web sites -- Abstracting and indexing