Designing with the mind in mind simple guide to understanding user interface design rules - Johnson, Jeff Ph. D. (Amsterdam Morgan Kaufmann Publishers/Elsevier, 2010)
We perceive what we expect -- Our vision is optimized to see structure -- We seek and use visual structure -- Reading is unnatural -- Our color vision is limited -- Our peripheral vision is poor -- Our attention is limited; our memory is imperfect -- Limits on attention, shape, thought and action -- Recognition is easy; recall is hard -- Learning from experience and performing learned actions are easy; problem solving and calculation are hard -- Many factors affect learning -- We have time requirements.
Keywords: Graphical user interfaces (Computer systems).