Seizing the white space business model innovation for growth and renewal - Johnson, Mark W. (Boston Harvard Business Press, 2010)
The white space and business model innovation -- The four-box business model framework -- The white space within : transforming existing markets -- The white space beyond : creating new markets -- The white space between : dealing with industry discontinuity -- Designing a new business model -- Implementing the model -- Overcoming incumbent challenges.
Keywords: Diversification in industry -- Management; Business planning; New products