Citazione Stile APA (7a Edizione)

Arens, W. F., Schaefer, D. H., & Weigold, M. F. (2012). Advertising. McGraw-Hill/Irwin.

Citazione stile Chigago Style (17a edizione)

Arens, William F., David H. Schaefer, e Michael F. Weigold. Advertising. New York: McGraw-Hill/Irwin, 2012.

Citatione MLA (9a ed.)

Arens, William F., et al. Advertising. McGraw-Hill/Irwin, 2012.