Cita APA

Arens, W. F., Schaefer, D. H., & Weigold, M. F. (2012). Advertising. McGraw-Hill/Irwin.

Citación estilo Chicago

Arens, William F., David H. Schaefer, and Michael F. Weigold. Advertising. New York: McGraw-Hill/Irwin, 2012.

Cita MLA

Arens, William F., et al. Advertising. McGraw-Hill/Irwin, 2012.