APA (7th ed.) Citation

Burns, A. C., & Bush, R. F. (2012). Basic marketing research: Using Microsoft Excel data analysis (3rd ed.). Pearson.

Chicago Style (17th ed.) Citation

Burns, Alvin C., and Ronald F. Bush. Basic Marketing Research: Using Microsoft Excel Data Analysis. 3rd ed. Boston: Pearson, 2012.

MLA (9th ed.) Citation

Burns, Alvin C., and Ronald F. Bush. Basic Marketing Research: Using Microsoft Excel Data Analysis. 3rd ed. Pearson, 2012.