APA aipamena

Kotler, P., & Keller, K. L. (2012). A framework for marketing management (5th ed.). Prentice Hall.

Chicago Style aipamena

Kotler, Philip, and Kevin Lane Keller. A Framework for Marketing Management. 5th ed. Boston: Prentice Hall, 2012.

MLA aipamena

Kotler, Philip, and Kevin Lane Keller. A Framework for Marketing Management. 5th ed. Prentice Hall, 2012.