Kotler, P., & Keller, K. L. (2012). A framework for marketing management (5th ed.). Prentice Hall.
Chicago Style (17th ed.) CitationKotler, Philip, and Kevin Lane Keller. A Framework for Marketing Management. 5th ed. Boston: Prentice Hall, 2012.
MLA (8th ed.) CitationKotler, Philip, and Kevin Lane Keller. A Framework for Marketing Management. 5th ed. Prentice Hall, 2012.
Warning: These citations may not always be 100% accurate.