Citazione Stile APA (7a Edizione)

Kotler, P., & Keller, K. L. (2012). A framework for marketing management (5th ed.). Prentice Hall.

Citazione stile Chigago Style (17a edizione)

Kotler, Philip, e Kevin Lane Keller. A Framework for Marketing Management. 5th ed. Boston: Prentice Hall, 2012.

Citatione MLA (9a ed.)

Kotler, Philip, e Kevin Lane Keller. A Framework for Marketing Management. 5th ed. Prentice Hall, 2012.