Strategic management of technology and innovation

Strategic management of technology and innovation

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Dades bibliogràfiques
Autor principal: Burgelman, Robert A.
Altres autors: Maidique, Modesto A., Wheelwright, Steven C.
Format: Llibre
Idioma:English
Publicat: Boston McGraw-Hill Irwin c2001.
Edició:3rd ed.
Matèries:
Technological innovation > Management.
New products > Management.
High technology industries > Management.