Strategic management of technology and innovation

Strategic management of technology and innovation

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Manylion Llyfryddiaeth
Prif Awdur: Burgelman, Robert A.
Awduron Eraill: Maidique, Modesto A., Wheelwright, Steven C.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Boston McGraw-Hill Irwin c2001.
Rhifyn:3rd ed.
Pynciau:
Technological innovation > Management.
New products > Management.
High technology industries > Management.