Strategic management of technology and innovation

Strategic management of technology and innovation

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Bibliografiske detaljer
Hovedforfatter: Burgelman, Robert A.
Andre forfattere: Maidique, Modesto A., Wheelwright, Steven C.
Format: Bog
Sprog:English
Udgivet: Boston McGraw-Hill Irwin c2001.
Udgivelse:3rd ed.
Fag:
Technological innovation > Management.
New products > Management.
High technology industries > Management.