Principles of service marketing and management

Principles of service marketing and management

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Bibliografiska uppgifter
Huvudupphovsman: Lovelock, Christopher
Övriga upphovsmän: Wright, Lauren
Materialtyp: Bok
Språk:English
Publicerad: Upper Saddle River, N.J. Prentice-Hall c2002.
Upplaga:2nd ed.
Ämnen:
Service industries > United States > Marketing.
Service industries > United States > Management.