Principles of service marketing and management

Principles of service marketing and management

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Detalles Bibliográficos
Autor Principal: Lovelock, Christopher
Outros autores: Wright, Lauren
Formato: Libro
Idioma:English
Publicado: Upper Saddle River, N.J. Prentice-Hall c2002.
Edición:2nd ed.
Subjects:
Service industries > United States > Marketing.
Service industries > United States > Management.