Principles of service marketing and management

Principles of service marketing and management

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Manylion Llyfryddiaeth
Prif Awdur: Lovelock, Christopher
Awduron Eraill: Wright, Lauren
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Upper Saddle River, N.J. Prentice-Hall c2002.
Rhifyn:2nd ed.
Pynciau:
Service industries > United States > Marketing.
Service industries > United States > Management.