Principles of service marketing and management

Principles of service marketing and management

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Xehetasun bibliografikoak
Egile nagusia: Lovelock, Christopher
Beste egile batzuk: Wright, Lauren
Formatua: Liburua
Hizkuntza:English
Argitaratua: Upper Saddle River, N.J. Prentice-Hall c2002.
Edizioa:2nd ed.
Gaiak:
Service industries > United States > Marketing.
Service industries > United States > Management.