Principles of service marketing and management

Principles of service marketing and management

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Detalles Bibliográficos
Autor principal: Lovelock, Christopher
Otros Autores: Wright, Lauren
Formato: Libro
Lenguaje:English
Publicado: Upper Saddle River, N.J. Prentice-Hall c2002.
Edición:2nd ed.
Materias:
Service industries > United States > Marketing.
Service industries > United States > Management.