Principles of service marketing and management

Principles of service marketing and management

Alle Versionen (2)
Bibliographische Detailangaben
1. Verfasser: Lovelock, Christopher
Weitere Verfasser: Wright, Lauren
Format: Buch
Sprache:English
Veröffentlicht: Upper Saddle River, N.J. Prentice-Hall c2002.
Ausgabe:2nd ed.
Schlagworte:
Service industries > United States > Marketing.
Service industries > United States > Management.