Principles of service marketing and management

Principles of service marketing and management

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Bibliografiske detaljer
Hovedforfatter: Lovelock, Christopher
Andre forfattere: Wright, Lauren
Format: Bog
Sprog:English
Udgivet: Upper Saddle River, N.J. Prentice-Hall c2002.
Udgivelse:2nd ed.
Fag:
Service industries > United States > Marketing.
Service industries > United States > Management.