Principles of service marketing and management

Principles of service marketing and management

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Dades bibliogràfiques
Autor principal: Lovelock, Christopher
Altres autors: Wright, Lauren
Format: Llibre
Idioma:English
Publicat: Upper Saddle River, N.J. Prentice-Hall c2002.
Edició:2nd ed.
Matèries:
Service industries > United States > Marketing.
Service industries > United States > Management.