Cita APA

Lovelock, C., & Wright, L. (2002). Principles of service marketing and management (2nd ed.). Prentice-Hall.

Citación estilo Chicago

Lovelock, Christopher, and Lauren Wright. Principles of Service Marketing and Management. 2nd ed. Upper Saddle River, N.J: Prentice-Hall, 2002.

Cita MLA

Lovelock, Christopher, and Lauren Wright. Principles of Service Marketing and Management. 2nd ed. Prentice-Hall, 2002.