APA (7th ed.) Citation

Verganti, R. (2009). Design-driven innovation: Changing the rules of competition by radically innovating what things mean. Harvard Business Press.

Chicago Style (17th ed.) Citation

Verganti, Roberto. Design-driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean. Boston: Harvard Business Press, 2009.

MLA (9th ed.) Citation

Verganti, Roberto. Design-driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean. Harvard Business Press, 2009.