Social media 101 tactics and tips to develop your business online - Brogan, Chris (Hoboken, N.J. Wiley, 2010)
Above all else : people -- What social media does best -- Social media does not replace marketing strategy -- Making business sense of social media -- Social media as personal power -- Social media for your career -- Threading some trends together -- The vital importance of your network.
Keywords: Internet marketing; Social media -- Economic aspects; Customer relations -- Management; Information technology -- Management