A coal in the heart Self-relevance as a post-exit predictor of consumer anti-brand actions.

A coal in the heart Self-relevance as a post-exit predictor of consumer anti-brand actions.

Bibliografiset tiedot
Julkaisussa:Journal of consumer research V. 38, 1 (2011).
Päätekijä: Johnson, Allison R.
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Retaliation.
Consumer behavior.
Brand preferences.