A coal in the heart Self-relevance as a post-exit predictor of consumer anti-brand actions.

A coal in the heart Self-relevance as a post-exit predictor of consumer anti-brand actions.

Opis bibliograficzny
Wydane w:Journal of consumer research V. 38, 1 (2011).
1. autor: Johnson, Allison R.
Format: Artykuł
Język:English
Hasła przedmiotowe:
Retaliation.
Consumer behavior.
Brand preferences.