A coal in the heart Self-relevance as a post-exit predictor of consumer anti-brand actions.

A coal in the heart Self-relevance as a post-exit predictor of consumer anti-brand actions.

書誌詳細
出版年:Journal of consumer research V. 38, 1 (2011).
第一著者: Johnson, Allison R.
フォーマット: 論文
言語:English
主題:
Retaliation.
Consumer behavior.
Brand preferences.