A coal in the heart Self-relevance as a post-exit predictor of consumer anti-brand actions.

A coal in the heart Self-relevance as a post-exit predictor of consumer anti-brand actions.

Bibliografiske detaljer
Udgivet i:Journal of consumer research V. 38, 1 (2011).
Hovedforfatter: Johnson, Allison R.
Format: Article
Sprog:English
Fag:
Retaliation.
Consumer behavior.
Brand preferences.