Johnson, A. R. A coal in the heart: Self-relevance as a post-exit predictor of consumer anti-brand actions. Journal of consumer research.
Citação norma ChicagoJohnson, Allison R. "A Coal in the Heart: Self-relevance as a Post-exit Predictor of Consumer Anti-brand Actions." Journal of Consumer Research .
Citação norma MLAJohnson, Allison R. "A Coal in the Heart: Self-relevance as a Post-exit Predictor of Consumer Anti-brand Actions." Journal of Consumer Research, .
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.