APA (7th ed.) Citation

Johnson, A. R. A coal in the heart: Self-relevance as a post-exit predictor of consumer anti-brand actions. Journal of consumer research.

Chicago Style (17th ed.) Citation

Johnson, Allison R. "A Coal in the Heart: Self-relevance as a Post-exit Predictor of Consumer Anti-brand Actions." Journal of Consumer Research .

MLA (9th ed.) Citation

Johnson, Allison R. "A Coal in the Heart: Self-relevance as a Post-exit Predictor of Consumer Anti-brand Actions." Journal of Consumer Research, .