Been there, done that The impact of effort investment on goal value and consumer motivation.
| Publicado no: | Journal of consumer research V. 38, 1 (2011). |
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| Autor principal: | |
| Formato: | Artigo |
| Idioma: | English |
| Assuntos: |
| Publicado no: | Journal of consumer research V. 38, 1 (2011). |
|---|---|
| Autor principal: | |
| Formato: | Artigo |
| Idioma: | English |
| Assuntos: |