Been there, done that The impact of effort investment on goal value and consumer motivation.

Been there, done that The impact of effort investment on goal value and consumer motivation.

Dettagli Bibliografici
Pubblicato in:Journal of consumer research V. 38, 1 (2011).
Autore principale: Ying Zhang
Natura: Articolo
Lingua:English
Soggetti:
Consumer behavior.
Motivation.