APA (7th ed.) Citation

Hollensen, S. (2010). Marketing planning: A global perspective (2nd ed.). McGraw-Hill Higher Education.

Chicago Style (17th ed.) Citation

Hollensen, Svend. Marketing Planning: A Global Perspective. 2nd ed. London: McGraw-Hill Higher Education, 2010.

MLA (9th ed.) Citation

Hollensen, Svend. Marketing Planning: A Global Perspective. 2nd ed. McGraw-Hill Higher Education, 2010.