Indulgence or self-control A dual process model of the effect of incidental pride on indulgent choice.

Indulgence or self-control A dual process model of the effect of incidental pride on indulgent choice.

Bibliographic Details
Published in:Journal of consumer research V. 38, 1 (2011).
Main Author: Wilcox, Keith
Format: Article
Language:English
Subjects:
Self control.
Consumer behavior.
Decision making.