Indulgence or self-control A dual process model of the effect of incidental pride on indulgent choice.

Indulgence or self-control A dual process model of the effect of incidental pride on indulgent choice.

Detalles Bibliográficos
Publicado en:Journal of consumer research V. 38, 1 (2011).
Autor principal: Wilcox, Keith
Formato: Artículo
Lenguaje:English
Materias:
Self control.
Consumer behavior.
Decision making.