Indulgence or self-control A dual process model of the effect of incidental pride on indulgent choice.

Indulgence or self-control A dual process model of the effect of incidental pride on indulgent choice.

Dettagli Bibliografici
Pubblicato in:Journal of consumer research V. 38, 1 (2011).
Autore principale: Wilcox, Keith
Natura: Articolo
Lingua:English
Soggetti:
Self control.
Consumer behavior.
Decision making.