APA (7th ed.) Citation

Wilcox, K. Indulgence or self-control: A dual process model of the effect of incidental pride on indulgent choice. Journal of consumer research.

Chicago Style (17th ed.) Citation

Wilcox, Keith. "Indulgence or Self-control: A Dual Process Model of the Effect of Incidental Pride on Indulgent Choice." Journal of Consumer Research .

MLA (9th ed.) Citation

Wilcox, Keith. "Indulgence or Self-control: A Dual Process Model of the Effect of Incidental Pride on Indulgent Choice." Journal of Consumer Research, .