APA (7th ed.) Citation

Palmeira, M. M. The zero-comparison effect. Journal of consumer research.

Chicago Style (17th ed.) Citation

Palmeira, Mauricio M. "The Zero-comparison Effect." Journal of Consumer Research .

MLA (9th ed.) Citation

Palmeira, Mauricio M. "The Zero-comparison Effect." Journal of Consumer Research, .

Warning: These citations may not always be 100% accurate.