The locus of choice Personal causality and satisfaction with hedonic and utilitarian decisions.

The locus of choice Personal causality and satisfaction with hedonic and utilitarian decisions.

Bibliografiske detaljer
Udgivet i:Journal of consumer research V. 37, 1-4,6 (2010).
Hovedforfatter: Botti, Simona
Format: Article
Sprog:English
Fag:
Product choice.
Customer satisfaction.
Objectives.
Motivation.