APA (7th ed.) Citation

Simonson, I. On the heritability of consumer decision making: An exploratory approach for studying genetic effects on judgment and choice. Journal of consumer research.

Chicago Style (17th ed.) Citation

Simonson, Itamar. "On the Heritability of Consumer Decision Making: An Exploratory Approach for Studying Genetic Effects on Judgment and Choice." Journal of Consumer Research .

MLA (9th ed.) Citation

Simonson, Itamar. "On the Heritability of Consumer Decision Making: An Exploratory Approach for Studying Genetic Effects on Judgment and Choice." Journal of Consumer Research, .