Generous paupers and stingy princes Power drives consumer spending on self versus others.

Generous paupers and stingy princes Power drives consumer spending on self versus others.

Bibliographische Detailangaben
Veröffentlicht in:Journal of consumer research V. 37, 1-4,6 (2010).
1. Verfasser: Rucker, Derek D.
Format: Artikel
Sprache:English
Schlagworte:
Consumer spending.
Self control.
Impact analysis.