Generous paupers and stingy princes Power drives consumer spending on self versus others.

Generous paupers and stingy princes Power drives consumer spending on self versus others.

Bibliographic Details
Published in:Journal of consumer research V. 37, 1-4,6 (2010).
Main Author: Rucker, Derek D.
Format: Article
Language:English
Subjects:
Consumer spending.
Self control.
Impact analysis.