Corporate social strategy ; stakeholder engagement and competitive advantage
"Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helpi...
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| Médium: | Kniha |
| Jazyk: | English |
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New York
Cambridge University Press
2011.
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