Writing for visual media - Friedmann, Anthony (Burlington, Mass. Focal Press, 2010)
Describing one medium through another -- A seven-step method for developing a creative concept -- The stages of script development -- Describing sight and sound -- Ads and psas: copywriting for visual media -- Corporate communications: selling, telling, training and promoting -- Documentary and nonfiction narrative -- Dramatic structure and form -- Writing techniques for long script forms -- Television series, sitcoms and soaps -- Writing and interactive design -- Writing for interactive communications -- Writing for interactive entertainment -- Mobile media -- You can get paid to do this.
Keywords: Mass media -- Authorship; Visual communication