Drewniany, B. L., & Jewler, A. J. (2011). Creative strategy in advertising (10th ed.). Wadsworth/Cengage Learning.
Čikaški stil citiranja (17. izdanje)Drewniany, Bonnie L., i A. Jerome Jewler. Creative Strategy in Advertising. 10th ed. Australia: Wadsworth/Cengage Learning, 2011.
MLA način citiranja (9. izdanje)Drewniany, Bonnie L., i A. Jerome Jewler. Creative Strategy in Advertising. 10th ed. Wadsworth/Cengage Learning, 2011.
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