APA (7th ed.) Citation

Peter, J. P., & Donnelly, J. H. (2011). Marketing management: Knowledge and skills (10th ed.). McGraw-Hill Irwin.

Chicago Style (17th ed.) Citation

Peter, J. Paul, and James H. Donnelly. Marketing Management: Knowledge and Skills. 10th ed. New York: McGraw-Hill Irwin, 2011.

MLA (9th ed.) Citation

Peter, J. Paul, and James H. Donnelly. Marketing Management: Knowledge and Skills. 10th ed. McGraw-Hill Irwin, 2011.