Walker, O. C., & Mullins, J. W. (2011). Marketing strategy: A decision-focused approach (7th ed.). McGraw-Hill/Irwin.
Chicagoスタイル(17版)引用形式Walker, Orville C., , John W. Mullins. Marketing Strategy: A Decision-focused Approach. 7th ed. New York: McGraw-Hill/Irwin, 2011.
MLA(9版)引用形式Walker, Orville C., , John W. Mullins. Marketing Strategy: A Decision-focused Approach. 7th ed. McGraw-Hill/Irwin, 2011.
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